Marc Gold: 24KT Sound & Video
Those of you who have read my posts before know that my South Bay video production company, 24KT Sound & Video, exists to help businesses create video content that communicates with a generation of videocentric consumers.
“Videocentric” and the related term, “videocentricity” describe a generation of consumers that thrive on a steady diet of internet video to get all their information about the outside world – a compulsion brought about by the proliferation of video-enabled technology and social media networks that are very adept at sharing information.
Fortunately, the compulsion is benign and easily identified by its tell-tale posture: curved spine with face hovering over a smart phone or tablet. Oblivious to the outside world, videocentrics are often unable to respond to external stimuli because of ear-blocking headgear. If afflicted at a young age, one might imagine that their long term prognosis is carpal tunnel, stenosis and gradual loss of hearing. However, in the short term, business owners can capitalize on the compulsion by feeding the hunger it creates with website video.
Videocentrics are driven by a basic principle of human nature which states that no one in their right mind EVER does anything in the most difficult, time-consuming way possible if there is a quicker, easier alternative, as would be the case with watching videos as opposed to reading text, making website video a very compelling attraction.
Given the same content in both printed form and in a video, only 2 out of 10 videocentrics will read the text to completion while 8 out of 10 will watch the entire video, retain the information longer and act upon it more positively. Furthermore, if the intent of the business is to sell a product or service, there is a 74% better chance of success after watching a video on the subject.
There is no cure for videocentricity. The best result that can be hoped for is to reach the videocentric with media that feeds the compulsion, and make it tempting by putting it within reach.
If your business has a future, there is going to be a video in it sooner or later. Be an early adapter and reach out to the videcentric generation. IF YOU PUT VIDEO ON YOUR WEBSITE…THEY WILL COME.
24KT Sound & Video – Commercial video production services for business and the web. 310 547-4702. Contact me by email at: firstname.lastname@example.org