Video Marketing

So now you’ve decided to have a video created for your business.  This is a fantastic way to talk about your business and to let prospects learn about you.  Did you know a single video can be used in several ways to build your brand, your business and your reputation? 

Video marketing is a commonly used term to describe an online marketing strategy that incorporates the use of video. 

Once a video is created, it can be leveraged in many different ways to market your business.  You can embed it in a website, create a video gallery, such as ours, distribute it to social media sites, post to Facebook, Google +, and LinkedIn,  upload to YouTube, Vimeo and other video sites, and include in emails.  These are just some of the reasons to include videos in your online marketing strategy.  There is a real opportunity to leverage a single video multiple ways thus making it very cost effective marketing tool. 

We all hear that “content is king” and videos, when effectively used for search engine optimization (SEO) purposes are 53 times more likely to generate a first page Google ranking than traditional SEO techniques, according to a recent study by Forrester Research.  In order to do this effectively, videos must be properly optimized and ideally syndicated (shared) to specific websites, not just YouTube. Today, companies are simply unaware of the power of optimizing and syndicating videos for marketing purposes and often only submit their videos to YouTube hoping to generate some SEO benefit.

Google Must Love Video, They own YouTube
Video marketing, using SEO strategies, has several advantages over traditional SEO. First is that search engines like to see different types of content in a company’s online marketing and often reward businesses with higher ranking in the search results for using videos.

Secondly, with so much video content available on the internet today those videos that incorporate proper SEO techniques and then syndicated/shared to a wide audience can often be rewarded by the search engines with higher placement in the search rankings.  

Ask us. We have several options and packages that can help you leverage your videos to expand your reach, build your brand, and get found by the search engines….maybe even see it go viral, if you’re lucky. 

So remember to use video as part of an effective SEO campaign to improve your placement with the search engines, to build your brand, and provide valuable information to your site visitors. 

Access our contact form or call: (310) 547-4702 for more information.