Author: Marc Gold

When Lisa & Doug Rodriguez hired me to be their wedding videographer 20 years ago, I had no idea this would happen.

What a wonderful, gracious couple! I taped their wedding 20 years ago and didn’t see Lisa again until a coincidental encounter at a local networking club. She recognized my name as I was introduced…Long story short, twenty years later we began another project together – a life history memorial video for her recently deceased grandfather, Wayne… an interesting circle of events, to be sure. Lisa was thrilled because I had taped Wayne at her wedding reception and now we could use those clips in his memorial video.

I asked if Lisa and Doug would do a video testimonial for me and they graciously consented. The video below is the edit that I produced of their testimonial about working with me as their videographer.

I record testimonials not only for my own company, but for all businesspeople who understand their power on websites and social media. There is nothing as persuasive as a testimonial from a happy client to build credibility and help other people appreciate the value of one’s work. Thank you so very much, Lisa and Doug! I’m grateful for your generosity.

In the couple’s own words:

“Joyful tears is what was created by the video montage Marc Gold produced for the Celebration of Life – honoring my 95 year old grandfather’s recent passing. Marc had filmed  my wedding  20 years ago and had captured the essence of my family and friends that we have come to cherish more with each passing year.

As fate would have it, our paths randomly reconnected at a local community event and when I shared my idea of telling my grandfather’s story on video …he was the natural choice.  Because Marc had interviewed my grandfather at my wedding 20 year prior,  I was able to incorporate that interview into the memorial video. It’s a priceless treasure that will be shared for many generations.  Marc is insightful and very skilled not only with the camera, but with the editing as well. He listens, and he cares very deeply for his clients.

The best decision we made was to hire Marc with all the craziness going on in planning our wedding or any event for that matter.  Doug and I wholeheartedly recommend Marc Gold and 24KT Sound & Video.  You’ll be moved and amazed with the results, just like we are.”

Lisa Rodriguez

Contact me to record a testimonial for your own company website and social media. It will speak LOUDER than the words on your website ever will.

marc@24ktsound.com

310 547-4702

Well attended and buzzing with networking activity, this year’s Harbor City Harbor Gateway Spring Mixer brought together 100+ business people from around the South Bay of L.A. for an evening of education and relationship-building for the attendees.

Producing this particular video (available below) was an act of appreciation for Joeann Valle, Executive Director of the chamber, the inspiration behind the mixer and dedicated advocate for business growth and prosperity. So, Joeann, this one’s for you. I know it will bring more attention to the chamber and the positive results it’s having in the community.

Contact me directly at 310 547-4702 or email to marc@24ktsound.com for more information about 24KT Video production services.

Those of you who have read my posts before know that my South Bay video production company, 24KT Sound & Video, exists to help businesses create video content that communicates with a generation of videocentric consumers.

“Videocentric” and the related term, “videocentricity” describe a generation of consumers that thrive on a steady diet of internet video to get all their information about the outside world – a compulsion brought about by the proliferation of video-enabled technology and social media networks that are very adept at sharing information.

Fortunately, the compulsion is benign and easily identified by its tell-tale posture: curved spine with face hovering over a smart phone or tablet. Oblivious to the outside world, videocentrics are often unable to respond to external stimuli because of ear-blocking headgear. If afflicted at a young age, one might imagine that their long term prognosis is carpal tunnel, stenosis and gradual loss of hearing. However, in the short term, business owners can capitalize on the compulsion by feeding the hunger it creates with website video.

Videocentrics are driven by a basic principle of human nature which states that no one in their right mind EVER does anything in the most difficult, time-consuming way possible if there is a quicker, easier alternative, as would be the case with watching videos as opposed to reading text, making website video a very compelling attraction.

Given the same content in both printed form and in a video, only 2 out of 10 videocentrics will read the text to completion while 8 out of 10 will watch the entire video, retain the information longer and act upon it more positively. Furthermore, if the intent of the business is to sell a product or service, there is a 74% better chance of success after watching a video on the subject.

There is no cure for videocentricity. The best result that can be hoped for is to reach the videocentric with media that feeds the compulsion, and make it tempting by putting it within reach.

If your business has a future, there is going to be a video in it sooner or later. Be an early adapter and reach out to the videcentric generation. IF YOU PUT VIDEO ON YOUR WEBSITE…THEY WILL COME.

24KT Sound & Video – Commercial video production services for business and the web. 310 547-4702. Contact me by email at: marc@24ktsound.com

Hot off the press...this brand new instructional and training video for SCGMA, is one of the many genres of commercial productions we create at 24KT.  This one has been a long time in the making with lots of back-and-forth revising for the client, but well worth the effort. It was a two camera production with lots of interesting shots showing the installation of huge glass windows into industrial buildings. The video is currently featured on our home page at www.24ktsound.com, and we include it here as well for your enjoyment.

Website video can build trust:

You never know what kind of history your website visitors may bring with them based on past on-line experiences. They may be very trusting, or very skeptical. You can, however, anticipate that you’ll need to quickly establish that your website represents a real business with a human being behind it who’s going to provide outstanding service, and because you can’t actually be there in person to do that, the content you put on your site has to do it for you, and therein lies the challenge. Do it right and your website content will build that trust, do it wrong and you’ll drive visitors off in frustration to one of your competitors just a mouse-click away. Because you’re not there in person to look people in the eye, shake their hand, counter objections, educate and close the sale, you need to do the next best thing. That’s where a website video can be your greatest asset. Video comes as close as you can get to a face-to-face conversation without your actually being there, and can be as effective as speaking directly to a customer in your place of business. Here’s why:

Conversation is much more than words:

During face-to-face conversation we all make subconscious judgements about what we see and hear by continuously evaluating the tone of voice, eye contact, posture, facial expressions, and hand and arm movements of the person speaking. These signals help us sort out what’s believable and whether or not what we’re hearing is trustworthy. Unfortunately, the text on your website doesn’t contain these crucial signals. Website video, on the other hand, does. Your video is the face and voice of your business representing you 24/7 by demonstrating, educating, motivating and building credibility. Credibility leads to trust. People respond positively to websites they trust.

Having to dig for information:

Assuming that no one ever intentionally chooses the most difficult, time-consuming way to do anything when there’s an easier way in plain sight, your website should make it easy for people to find what they’re looking for, and it’s clearly easier to sit back and absorb content by watching a short video than by reading through paragraphs of text. Research indicates that only 2 out of 10 people will read to completion what you write anyway, (8 out of 10 will watch a video to completion) and if your written content antagonizes people sufficiently, they’ll simply leave your site. You have about 7-10 seconds to capture attention and engage your visitor, and a much better chance of doing so with an entertaining, informational 30 second video.

The signs of success:

Ideally, your website content should lead visitors to visualize themselves using and benefiting from your product or service and wind up saying to themselves, “That’s the answer I’ve been looking for. I think I’ll contact them.”

After all, we’re living in a video generation where video-enabled mobile devices abound. Video has risen to the number one way of giving and receiving information and the social networks exist that make it easy to share that information. Your future customers are growing up using video to entertain themselves, but more importantly to communicate, to learn, to share, and to purchase. Learn to speak their language on your website and reap the rewards.

Love to help you create a video for your own website. Contact me at 310 547-4702 or by email

Commercial video production services for business, websites and social media since 1979 serving Los Angeles, Orange County and the greater southern California area.

Kick back and enjoy this fast paced demo reel with scenes from the many videos I’ve produced, corporate and special event. Enjoy!

Want to call attention to your upcoming program or event? Do it with style! Create an eye-catching save-the-date movie-style trailer to announce it like the one shown below, “Women on the Edge” made for Peninsula Community Church in Palos Verdes, CA. Enjoy!

Call me directly to produce a stunning movie style trailer to bring attention to your upcoming program, wedding or special event. Marc Gold, 310 547-4702. Email: marc@24ktsound.com