Ziv’s Extraordinary Bar Mitzvah Video

Image51Ziv’s bar mitzvah video is an extraordinary example of how a video can so beautifully illustrate the loving relationships and the feelings that bind loved ones together.  The images below come from Ziv’s video. When you look at them you’ll understand their power.

The signs are always there, and it’s the videographer’s job to see and record them. It’s the parents’ look of pride as their son reads from the torah, or the grandparents lovingly holding hands at the dinner table, a grandfatherly kiss on the bar mitzvah’s cheek, or the hug from a sister or brother, a mom’s tears as she dances with her son.  It’s not hard to imagine what these images will mean over Ziv’s lifetime, a lasting record of an irreplaceable moment. Your goal in finding a videographer should be to find one that sees events from this perspective. The video will be worth its weight in gold.

Thank you, Carmi family, for allowing me to record what for me was the experience of a lifetime!

Image64 Image63 Image54 Image46 Image44 Image41 Image38 Image35 Image31 Image22 Image19 Image15 Image14 Image11 Image10 Image6 Image5 cover 4 Bar Mitzvah Video Production Los Angeles

Website Videos that Connect with the “Purchasing Comfort Zone”

Are You Connecting With Your Website Visitors Purchasing Comfort Zone?

Your level of success in converting visitors to customers correlates with your website’s ability to connect with a consumer’s purchasing “comfort zone” and building the emotional connection that allows them to feel safe in doing business with you. Your site has to break down the barriers that inhibit your customers’ purchasing decisions. This can be done by developing a level of trust that suppresses the skepticism which many consumers often have. It’s the old formula: Website videos that build rapport inspire credibility which leads to trust and likeability. People respond to others they like and trust.

As a Los Angeles corporate videographer, I’ve learned that there are lots of “trust signals” in face to face conversation among which are eye contact, tone of voice and body language. When we’re speaking with someone, in addition to the meaning of the words spoken, we are constantly processing these signals that help us judge the validity of what we’re hearing, ultimately building the trust that can facilitate decision-making. With this in mind, an important goal of your website content should be to provide the trust signals that we’re accustomed to in conversation, and in doing so encourage visitors to take the next step in doing business with you. There are few things more powerful than a video of a spokesperson on your website to accomplish that. That video represents you 24/7 and can speak enthusiastically about any aspect of your business that you wish… in detail.

It’s against human nature for people to want to do anything in the slowest, most difficult way possible. On the contrary. People want to find what they’re looking for quickly and easily. If text is primarily what you offer your website visitors, then you’re requiring them to invest the time it takes to read in order to get the information they need from you. Whether they will or not is the question. Considering that you only have about eight seconds to engage a visitor, the odds of someone becoming a customer are reduced if the only option is to read your content. It can be much more efficient to watch a video that packs a lot of information into a very small package to get at the same information.

Think about your own browsing habits. Given the choice of getting the same information by pouring through pages of text or just sitting back, watching a video and let it all sink in? Which one would you choose?

What it comes down to is this:  You want to do everything you can to keep visitors on your site long enough to find what they’re looking for and to convert them into paying customers. By speaking to their “purchasing comfort zone” with a video you can boost your conversion rate significantly.

To watch a video that explores this subject in more depth please see, “Why you Definitely Need Video on Your Website” at http://24ktsound.com/video-production-services/businesswebsitesocial-media/businesses-need-video-transscript/

Breaking The Ice – An Event Videographer’s Perspective

Funny nerd sticking out tongueBreaking The Ice

As a Los Angeles wedding and special events videographer I’ve chuckled many times over the entertaining spectacle of a photographer trying to entice a baby to smile for a photo with whistles, bird calls, teddy bears and funny faces with parents and relatives on the sidelines doing the same. But what do you do with a group of nervous adults whose language you don’t speak and who don’t understand what you’d like them to do?

As a professional wedding and special event videographer that works often with particular nationalities, having a couple of tricks up your sleeve that can help adults feel more comfortable in front of the camera can make a big difference in how your shoot goes. Here’s a simple strategy that I’ve seen in action while on a video shoot where a couple of photographer friends of mine were trying to pose a very conservative group of foreign visitors that seemed to be more than a little bit insecure.

I watched the photographers instantly warm up the shoot by trying to say a few words to the guests in their native language. I don’t really know exactly what was said, but the reaction was instantaneous. The looks of amazement and the laughter that ensued said it all…the whole ambiance changed. Almost magically and because of their little gesture the language barrier-related awkwardness that prevented people from being themselves vanished. Reaching out to the guests in a way they could relate to put them at ease.

Even though the conversation wasn’t destined to go beyond those few words, the whole feel of the photo shoot went in a new, more enjoyable direction after everyone had a good laugh at the photographer’s apparently less than perfect pronunciation.The rapport had changed for the better and the shedding of inhibitions produced some honest-to-goodness smiles. I thought, what a great icebreaker, and what an extraordinary transformation those few words created. We all now had uninhibited, smiling people to record. Everyone was happy. Why was that?

Camera shy? Cultural differences? Being in a Foreign country? Self-consciousness? I can only speculate what the issue was. What ever it was, it wasn’t much of an issue any longer. A little unanticipated gesture broke the ice.

As a videographer, I work often with Spanish speaking clients, particularly at Wayfarers Chapel in Rancho Palos Verdes, Ca., where I record weddings and baptisms. Greeting guests in Spanish is an instant rapport builder. “Hola, bien venidos,” (Hello, welcome!) is a great icebreaker that invariably elicits a warm if not surprised response that this very American looking videographer is actually speaking Spanish. It’s like suddenly being welcomed into the family where a whole different level of interaction opens up.

So, practice a few relevant phrases to use the next time you’re in a similar situation with this one caveat:  Don’t butcher the language or intentionally anglicized a foreign word. It’s obnoxious hearing things like, “no problemo.” Showing a sincere effort in bridging a communication gap can make your day, and your shoot much happier.

Visit my blog at www.24ktsound.com and please feel free to share your own similar experiences and advice.




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24KT is based in San Pedro, CA, where we’ve provided expert video production services since 1979. We produce commercial videos for businesses and websites and document weddings and special events and can assisit you in English or Spanish by calling (310) 547 - 4702 or by email. We gladly collaborate with out-of-town production companies and agencies.

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