Uncensored and Off The Hook Wedding Video Testimonial – Cherrie & Derrick

This Couple is wonderfully uninhibited and hilariously out of control in this easy-to watch video highlight!

Incredible reflections on Cherrie & Derrick’s recent wedding video in the couple’s own words and inimitable style. Cherrie & Derrick look back and laugh with Los Angeles wedding videographer, Marc Gold, on their recent wedding video. Unbelievably funny. Derrick is calm, quiet, composed. Cherrie is unchained and says it exactly as she sees it. You’re going to love this couple as much as I do. Guaranteed. I taped the couple at their home in Carson, Ca and spent one of the most enjoyable evenings of my life recording their thoughts and wedding day memories. Enjoy!

Call me personally at 310 547-4702 for help with your own wedding or special event video, or email to: marc@24ktsound.com.

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24KT Sound & Video…”You’ve got a beautiful video awaiting you!”

Amateur Wedding Videographer Misses Shot, Ruins Wedding

videographer Marc Gold with camera Wayfarers Chapel

Marc Gold, 24KT Sound & Video

Selecting A Wedding Videographer – The Power of Experience

It seems to have become more and more an economic necessity for some brides and grooms to recruit a friend or family member to record their wedding ceremony and reception.

There’s an old British expression that says: “Penny Wise and Pound Foolish”. It’s used to describe situations like the one above, involving people who are very careful about unimportant matters and careless about important ones. (referring originally to British currency, pence and pounds). That’s not to say that you shouldn’t try to cut costs and save money. Just be smart about it and think of the future consequences, which, when it comes to wedding videography, can mean the difference between enjoying the results for a lifetime…or not.

A Personal Story: Restricted by a very small budget when I got married, I had a friend record my own wedding (before I was in the business) and there were no shots of the cake cutting or garter toss. I did the same thing with the photographer, also to save some money, and there were no photos of my sister.

Couple about to kiss at Wayfarers Chapel wedding

Image from video

Sad but True Story: An amateur wedding videographer (the bride’s cousin) who was so transfixed by the guitar players fingers strumming his guitar that he missed the shot of the bride’s two nieces (the flower girls) walking down the aisle, making for a very disappointed bride.

Bride kissing groom during their wedding, scene from video

Image from video

The Gift That Doesn’t Keep on Giving: Unless they’re a wedding video professional, accept a friend or relative’s well-meaning ‘gift’ of a video with caution knowing that it will likely have flaws and omissions that a professional video won’t have. A pro has a keen sense of his (or her) surroundings and what’s coming next purely from the experience of having recorded countless events before yours. He or she is disciplined to look everywhere, see everything, and has the crucial skill and foresight to be in the right place at the right time. He can anticipate and address issues before they become problems that attract guests’ attention.

Advice from a Veteran Los Angeles Wedding Videographer: While applying the ‘shop for the lowest price’ strategy may be fine for buying a car, it can be a path to disappointment when looking for a videographer. A car is a product, videography is a service provided by an individual with a background that presumably will serve you well. Not all videographers are alike. They vary in experience, technique, people skills, attitude, style and customer service (in the event there’s ever an issue). Then again, even the same model car at different dealerships may offer different features, some of which may make that particular car more to your liking in the long run. (Read the entire article“How to Find a Good Videographer)

joyful bride and groom at their wedding reception

Image from video

Approach extremely low prices with a lot of caution.There’s a reason (that you may not be aware of) that a videographer isn’t charging what others are.

Keep in mind that a good image with bad sound doesn’t make for a very enjoyable video. This is another instance where experience really matters.

Recommendation: Shop value, not price. Price is what something costs. Value is how much it’s worth to you. Something of value, like a good video, will increase in value over time not only because of the importance of the occasion, but because your video allows you to recollect the loved-ones who were there to celebrate with you who may not be with you forever. 

Please feel welcome to contact me directly for more information: marc@24ktsound.com or contact form. Watch a video right now in our wedding & special events video gallery.

Click to watch a cute video about hiring a wedding videographer.


Red Flags to Watch Out For When Selecting a Wedding Videography Professional

Selecting a videography professional to shoot your wedding video is an important decision once you decide to get married. A wedding is a special moment; it should be treated as such with the best wedding videography in Los Angeles.

When you search among many video production companies, it’s important to note that wedding videography is entirely different from other types of video such as corporate video production; it demands telling a story in a unique way.

When you don’t have much experience selecting the right video production company to record your wedding video, a little research could help you select the best one in the market. You must verify with your own eyes that the production work is up to your standards. You simply cannot rely on a video production company in Los Angeles or anywhere, for that matter, to objectively tell you the things you need to know as it is in their best business interest to convince you of all the things they can offer. Convince yourself by looking at the company’s video gallery demos.

Here are some of the red flags you must watch out for when selecting a wedding video production company:

Lighting Check

A good wedding videographer should not rely exclusively on natural lighting. This may suggest that they aren’t using the best equipment to shoot properly exposed shots in the less well illuminated areas of your venue. While some areas may be well lit for perfect shots, it’s equally important to have properly exposed video in the darker corners where your family members and guests usually mingle. Proper lighting ensures vibrant color and sharper detail in the finished video.

Sound Check

Expert wedding videographers not only record captivating images, but also clear, clean sound. Not being able to hear the vows or toasts doesn’t make for a very enjoyable video, and lacks professionalism. Make sure your videographer has a variety of options for recording pristine audio including wireless options

Videographer Check

The person you interview at the studio may or may not be the videographer who will actually shoot your wedding video. Make sure you also speak with the videographer recording your video to ensure the best video services for the bride & groom.

Watching for these important red flags is the best way to avoid unexpected surprises and disappointing wedding video productions.

The Perils (and Rewards) of Good Customer Service

Good Customer Service and the Perils of Being a Wedding Videographer

Sometimes providing good customer service is a hard road to walk and you have to stop and ask yourself the question, “When is enough, enough?” You want to please. You try hard to please, but what do you do when that’s just not in the cards? You’ve got clients that can’t be pleased. Finding a good solution that makes everyone happy can be an arduous, challenging problem.

This all began shortly after completing a very successful wedding video for a couple in my area with venues at Wayfarers Chapel and Trump Golf Club. I sensed from our initial pre-wedding conversations that this couple was very detail-minded so I set up a courtesy visit in the studio to go over the edited video on the computer with them just in case they had any changes they wanted to make before burning their Blu-Ray Disc. After about five hours of working together and thoroughly enjoying their non-stop stream of laughter and commentary as we watched their video for the first time, I said to myself, “This is good! They’re amazed!” My joy turned out to be short-lived, however.

I came to learn after they had their video for a couple of days that they felt there wasn’t enough footage of the bride’s mother in the final edit, so I searched the raw footage for any clips I might have bypassed and agreed to include them. There were a few scenes that were excluded because the mom wasn’t presenting well on camera for one reason or another, and I wanted to include only the clips of her looking her best.

Because the bride was particularly close to her mother she wanted all the clips of her included, regardless, and I was happy to accommodate her request, so a new edit was created, and a new Blu-Ray Disc burned. No charge. Done? Happy clients? Not yet.

To my surprise, a short while later another request came from the couple to eliminate parts of the best man’s toast. Why hadn’t this come up in the initial review of the video? Because someone at the bride’s place of work made it an issue. I sat with the couple for another couple of hours creating an edit that they liked and encoded and burned another blue ray disc for them, not charging them for any additional time or materials. I had hoped that the video was done at this point, but no such luck.

Another request came in a little while later to revise some of the previous revisions (yes, you read that correctly) at which point I expressed to the couple, not with any displeasure, mind you, my disappointment at not being able to find a way to please them, explaining that every time I made an adjustment something else seemed to come up. Well, I worked with the groom on yet a forth round of revisions to try to put a happy ending on this story, all the while feeling discouraged that my previous efforts didn’t meet with greater success, and through it all I was still bound and determined to make this work and turn my couple into happy customers. It had now become something of an obsession to please them.

Some considerable time passed and I wasn’t expecting to hear from the couple ever again when I was surprised by an email from them indicating that the review they had originally promised me was sent to http://www.yelp.com/search?find_desc=24kt+sound+%26+video&find_loc=Inglewood%2C+CA&ns=1 and a couple of other review sites. Oh boy! Now I was really in trouble! This sounded like it was going to be a very bad day. I knew that it would take about ten good reviews to undo the damage caused by just one bad one. It wasn’t fair.

Well, the review is on yelp, one of the longest reviews I’ve seen and all very positive. It took a lot of time and effort to get to that point, but all’s well that ends well. Just another day in the life of a wedding videographer.

Please comment and share similar stories of your own. Do you ever write a client off and when do you decide enough is enough, if ever?


Breaking The Ice – An Event Videographer’s Perspective

Funny nerd sticking out tongueBreaking The Ice

As a Los Angeles wedding and special events videographer I’ve chuckled many times over the entertaining spectacle of a photographer trying to entice a baby to smile for a photo with whistles, bird calls, teddy bears and funny faces with parents and relatives on the sidelines doing the same. But what do you do with a group of nervous adults whose language you don’t speak and who don’t understand what you’d like them to do?

As a professional wedding and special event videographer that works often with particular nationalities, having a couple of tricks up your sleeve that can help adults feel more comfortable in front of the camera can make a big difference in how your shoot goes. Here’s a simple strategy that I’ve seen in action while on a video shoot where a couple of photographer friends of mine were trying to pose a very conservative group of foreign visitors that seemed to be more than a little bit insecure.

I watched the photographers instantly warm up the shoot by trying to say a few words to the guests in their native language. I don’t really know exactly what was said, but the reaction was instantaneous. The looks of amazement and the laughter that ensued said it all…the whole ambiance changed. Almost magically and because of their little gesture the language barrier-related awkwardness that prevented people from being themselves vanished. Reaching out to the guests in a way they could relate to put them at ease.

Even though the conversation wasn’t destined to go beyond those few words, the whole feel of the photo shoot went in a new, more enjoyable direction after everyone had a good laugh at the photographer’s apparently less than perfect pronunciation.The rapport had changed for the better and the shedding of inhibitions produced some honest-to-goodness smiles. I thought, what a great icebreaker, and what an extraordinary transformation those few words created. We all now had uninhibited, smiling people to record. Everyone was happy. Why was that?

Camera shy? Cultural differences? Being in a Foreign country? Self-consciousness? I can only speculate what the issue was. What ever it was, it wasn’t much of an issue any longer. A little unanticipated gesture broke the ice.

As a videographer, I work often with Spanish speaking clients, particularly at Wayfarers Chapel in Rancho Palos Verdes, Ca., where I record weddings and baptisms. Greeting guests in Spanish is an instant rapport builder. “Hola, bien venidos,” (Hello, welcome!) is a great icebreaker that invariably elicits a warm if not surprised response that this very American looking videographer is actually speaking Spanish. It’s like suddenly being welcomed into the family where a whole different level of interaction opens up.

So, practice a few relevant phrases to use the next time you’re in a similar situation with this one caveat:  Don’t butcher the language or intentionally anglicized a foreign word. It’s obnoxious hearing things like, “no problemo.” Showing a sincere effort in bridging a communication gap can make your day, and your shoot much happier.

Visit my blog at www.24ktsound.com and please feel free to share your own similar experiences and advice.




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24KT is based in San Pedro, CA, where we’ve provided expert video production services since 1979. We produce commercial videos for businesses and websites and document weddings and special events and can assisit you in English or Spanish by calling (310) 547 - 4702 or by email. We gladly collaborate with out-of-town production companies and agencies.

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