FROM START TO FINISH
Clients who only see the end result of the work that we do tend to undervalue the process and may object to the cost. That’s when a business video that shows the process from start to finish can put in perspective the scope of the work, making it easier for people to appreciate the value.
In my own business I’ve heard it more than once: “You charge WHAT?! for a 60 second video!?” (A brief explanation about the 30 hours of editing usually takes care of the objection).
Below is an example of a video that illustrates a process. It’s no longer difficult for clients of charming and very personable Imani Williams of Platinum Candy Buffets to understand the work that goes into creating a magnificent wedding dessert buffet as she goes through the process from empty table to work of art in this entertaining 90 second video:
24KT Sound & Video – “Bringing Your Vision to Video”
Corporate Video Production Services for Business and Websites.
(310) 547-4702; email: marc@24ktsound.com