Corporate and Special Event Video Production

Video Highlight of “Tardeada Mexicana” Mexican Folkloric Dance

This is the kind of note you want to receive from all your clients:

mexican folkloric dance
Scene from “Tardeada Mexicana”

“They want to know if you take reservations a year in advance. We want you for next year. They loved it. Can wait to get the Blue Ray. I am sure you will get a lot of business. Will have the rest of the  pictures and word doc ready for you on Sunday. Your work is awesome.” – Gilberto Aceves,  September 20, 2014

mexican folkloric dance
Scene from “Tardeada Mexicana”

Nuestras Raíces, a community-based non-profit organization, produces an annual Mexican Folkloric Dance program at the Redondo Beach Performing Arts Center, (highlight video below) rich in tradition and as colorful as can be.  I recorded this year’s event called “Tardeada Mexicana”. The dances featured awesome live music by professionals Hermanos Herrera, Mariachi Los Reyes, Banda Sinaloense Huejoteños.

The group educates children, youth and neighboring communities about the Mexican and Latin-American culture through dance, music and other art forms while promoting higher education. They’re based in Gardena, California, and number over 150 members. The organization serves children in many south bay communities including Gardena, Culver City, Hawthorne, Lawndale, Redondo Beach, Torrance, South Gate, Compton, Carson, Wilmington, Lomita, San Pedro and Long Beach. Visit nuestrasraices.org; text: 310 339-9679

Here’s a 3 minute highlight from “Tardeada Mexicana” 2014

VIDEOGRAFÍA PROFESIONAL para BAILES, BAUTIZOS, BODAS, TEATRO, ANIVERSARIOS, QUINCEAÑERAS y CUALQUIER EVENTO ESPECIAL.

Marc Gold with video camera
Marc Gold: Owner – 24KT Sound & Video

CONTACT 24KT Sound & Video: Marc is an established Los Angeles videographer, bilingual (English & Spanish), with a studio in the South Bay city of San Pedro, Ca.

(310) 547-4702; email: marc@24ktsound.com; website: www.24ktsound.com

Aquí estamos para servirles en inglés y en español.

 

 

 

 

 

Strictly For Brides – Five New Wedding Video Tips

“Strictly for Brides” is a series of tips and videos designed to help couples plan their wedding videography.

The one thing every bride wishes for on her wedding day is that everything go exactly as planned, and that none of the wedding nightmares she’s probably heard about happen to her: the unexpected storm, the AWOL vendor, the collapsing wedding cake, the wrong flowers, mom’s missing corsage, the lost wedding ring. She’s planned for months, maybe years, and dreamed about her wedding for a lifetime. The right decisions in the planning and hiring stages of the wedding can make a big difference in her stress level on the day of.

Katrina and Billy's wedding
Our beautiful bride, Katrina

The self-imposed trap: It’s often the shortcuts and shortsighted efforts to save some money that short-circuit months of planning.

Tip: Require a written contract that spells out all the services to be provided in detail. Don’t get into word-of-mouth agreements with a vendor no matter how good the offer sounds. At least with a written agreement you have some recourse if someone important doesn’t make it to the wedding or if the work is not up to par.

Tip: I understand that there’s a strong temptation to accept a freebie from a friend, especially when the budget is a bit lean, but it defies logic to let someone with little experience be responsible for any of the key services, particularly photography and video, which capture the memories.

Bride and Groom
Katrina and Billy

TIP: See the work before buying, then discus, discus, discus, and firm everything up in writing. A day or two before the event check up on all your vendors with an email or phone call to go over all the relevant details. This last task can be delegated to a responsible wedding attendant. After that, RELAX. Treat yourself to a nice massage.

TIP: Work with vendors who are willing to listen to your ideas and run with them instead of trying to impose their own ideas upon you. Be wary of vendors that try to convince you that they know it all. Inflexibility on a vendor’s part early in the game can foreshadow other problems once you’ve hired them.

Tip: Having all the technical skills and specialized equipment, the dedication to the craft and the passion for what they do isn’t always enough. A track record is also important. It speaks to stability and dependability. You can rely to some extent on reviews and trusted referrals, though the validity of reviews is sometimes questionable. Keep in mind, also, that a referral from a friend may be someone they liked, but not necessarily a good fit for you. Do the legwork yourself if you can.

Making Your Vision a Reality: When it comes to photography and videography if you’re not one who enjoys a lot of direction from your media pros, don’t select someone whose style involves a lot of posing. On the other hand, if you do enjoy the classic look of formal poses in your photography and would appreciate some direction from your videographer to compose a unique video segment, then look for that style in the vendors you hire. Not all photographers and videographers are the same and the results of their work vary widely.

Bride and her dad
Katrina and her dad, DJ. Jazzy Jackson

Wedding videography is about relationships and the feelings that underlie them. In my own videography business, my promise is to make sure that the emotional part of your story is not overlooked, and I’m very attentive to the little details that help tell that part of your story. It’s an approach that takes experience, insight and a deep love of people. That’s the challenge and the reward of creating truly compelling video. You’ll see that in the videos on display in our wedding video gallery.

Contact me directly for more great wedding video ideas! Call (310) 547-4702 or use our easy contact form.

SUBSCRIBE to our blog to receive updates and new articles in the Strictly For Brides series. (see upper right corner of the blog page)

videographer Marc Gold with camera (Marc, a former public school teacher, is a long time Los Angeles and Orange County wedding videographer working out of his South Bay studio for the past 35 years).

 

 

Strictly For Brides – “Do I Really Need More Than One Camera?”

“Strictly for Brides” is a series of tips and videos designed to help couples plan their wedding videography.

TIP: Having more than one camera to record your wedding video, particularly the ceremony, is not only more pleasing to watch, but that second camera can be a lifesaver in the event someone unexpectedly stands up and blocks a camera during an important part of the ceremony.” That’s exactly what happened in the video below taken from Derrick and Cherrie’s outdoor wedding reception at the Westin LAX Hotel. I’ll show you the problem, and the solution in this short clip:

The second camera and some B-roll made the difference between a success and a fail.

ANALYSIS:  Did the guest do this on purpose? No. He only wanted to take a few snap shots with his point-and-shoot camera. He just wasn’t very observant and didn’t realize that he placed himself directly in the aisle in front of the video camera. Now, if it were just going to be a matter of one quick picture and back to his seat, that wouldn’t have been so bad, but he stayed there for quite a while. Fortunately there was a 2nd camera up front that was recording the event.

TIP: In addition to having the security of a 2nd camera during your wedding ceremony, plan to have one of the ushers be on the lookout for situations like this one and alert guests quickly when they’re in the way. There’s only one chance to get this right. No re-do’s.

Contact me directly for more great wedding video ideas! Call (310) 547-4702 or use our easy contact form.

SUBSCRIBE to our blog to receive updates and new articles in the Strictly For Brides series. (see upper right corner of the blog page)

videographer Marc Gold with camera(Marc, a former public school teacher, is a long time Los Angeles and Orange County wedding videographer working out of his South Bay studio for the past 35 years).

 

 

Strictly For Brides – “Should I Have Guests Speak on my Wedding Video?”

“Strictly for Brides” is a series of tips and videos designed to help couples plan their wedding videography.

TIP: If you like the idea of having guests, including the kids, leave congratulatory messages for you on your wedding video, select a videographer with the right equipment to acquire good audio so that the messages can be heard over the crowd or even loud music. Minimum equipment: hand-held wireless mic for guests to speak into. A friendly demeanor, a bit of charm, and good people skills helps guests feel comfortable with the videographer who can also guide them through the interview with appropriate questions. Experience counts!

TIP: A good editor will be able to weave guests’ messages into the video creating some very memorable scenes for you. (Our video gallery has several examples of this video style).

With parents cheering on the sidelines, veteran L.A. videographer, Marc Gold, directs a memorable shot of the kids (and adults) for bride and groom Derrick and Cherrie James at their Westin LAX Hotel wedding reception. Watch the 1 min. behind-the-scenes clip showing how the shot is produced (permission to publish the children’s images has been granted by their parents):

Tip: A videographer who works equally well with children and adults might be just the ticket for your wedding video if you’re planning to have kids at your event just because there’s nothing quite as entertaining as looking back 10 and 20 years at your family and friends when they were very young.

Contact me directly for more great wedding video ideas! Call (310) 547-4702 or use our easy contact form.

SUBSCRIBE to our blog to receive updates and new articles in the Strictly For Brides series. (see upper right corner of the blog page)

videographer Marc Gold with camera(Marc, a former public school teacher, is a long time Los Angeles and Orange County wedding videographer working out of his South Bay studio for the past 35 years).

 

 

 

 

 

Amazing Hispanic Wedding and Quinceañera Videography – Why Knowing The Traditions Matters

Insights from a 35 Year Veteran Los Angeles Videographer

Video para quinceañeras y bodas hispanas y bautizos en Los Ángeles – videógrafo profesional bilingüe

videographer Marc Gold with camera
Quinceañera videographer, Marc Gold

The more your event videographer knows about culturally unique traditions and how they’re orchestrated, the better his or her chances of successfully recording them. This informative article defines some of the most popular Hispanic wedding and quinceañera traditions that videographers encounter with some observations on how to finesse those shots. (If you enjoy this article, please SUBSCRIBE to our future posts).

Familiarity: What does the video pro have that permits him to finesse complex shots like the lazo and the arras? (explained below in detail). In two wordsExperience and technique. He or she has recorded them before and knows how they’re staged. He recognizes them by their Spanish names like familiar friends, intuitively fine-tuning his shot while the event is in progress, his hands adeptly managing the focus and iris, the pan, the tilt and the zoom nearly simultaneously while remaining in perfect sync with the action, never jeopardizing the shot by lagging behind.

The video pro mentality: The pro has developed habits that help him succeed. It’s unlikely he’ll ever be in the wrong place at the wrong time because he’s memorized (or carries a copy of) the itinerary. He’s learned to be vigilant, focused, and very aware of what’s going on around him. He’s built a rapport with the MC and wedding coordinator at the beginning of the event. He’s placed his audio pickups well ahead of time. His intimate familiarity with Hispanic wedding and quinceañera traditions help him avoid typical amateur video catastrophies and ever having to disappoint his clients. He’s prepared. He has a back-up camera, light, mics, memory and plenty of batteries, perhaps some special tools like a slider, monopod, steadicam or a jib, and a fluid head tripod instead of a clunky mechanical one is indispensable.

At the end of the article please enjoy some great highlights in a short quinceañera demo. OK, let’s get into it.

In Latin American cultures, quinceañeras (the celebration marking a 15 year old Hispanic girl’s transition from childhood to young adulthood), and weddings are two events that are filled with symbolism and time-honored traditions.

Placing the Lazo
Placing the Lazo

The lazo (cord): Placing the lazo, or cord, is a tradition that takes place during the Hispanic wedding ceremony. Two of the guests will come up to the bride and groom with a figure eight-shaped cord or a rosary in hand, a symbol of unity, to place over the couple’s heads. (Two other guests may precede them to drape a decorative cloth over the couple’s shoulders). The challenge for the solo videographer is in staying in perfect sync with the action from the moment the guests stand up to the time they return to their seat. The amateur may struggle with this sequence of events, handicapped by the slow, shot-crippling process of first having to take notice of what’s going on, then deciding what to do with the camera and eventually, reacting. By that time he’s fallen behind the shot. That’s when you begin to see out-of-control zooms, abrupt camera movements and sudden focusing adjustments throughout the segment, the result of a series of knee-jerk reactions while trying to keep up with an unfamiliar event. (It’s nice to have more than one camera taping from different positions to avoid having only one shot to use during ceremonies).

hispanic wedding ceremony
The Arras

The arrasAnother tradition in Latin wedding ceremonies is the “arras”, the thirteen gold coins representing the Christ and his 12 apostles, given to the bride by the groom as a symbol of trust, security and stability in the relationship. As with the lazo there’s a specific sequence of actions that the videographer should be aware of. A prayer is made by the priest over the coins and words may be spoken by the bride and groom as the coins are passed from the priest to the groom, from the groom to the bride, then back to the groom and the priest. Knowing this sequence, appropriate decisions for covering the shot can be made. If there are two cameras present, one close up on the hands exchanging coins and the other on the three-shot is effective.

The gifts: Objects of special interest to the videographer during the quinceañera ceremony include the traditional ceremony gifts: “The Tiara” symbolizing a princess’ passage from childhood into the challenges of life; the Bible and rosary which will become the quince’s family heirlooms, the scepter and the cross. Gifts are often sponsored (purchased) and given to the quinceañera by close family members or friends. The sponsors are known as padrinos and madrinas. The gifts are treasured objects that should be documented in the video. Any omissions can result in an unhappy client.

The processional: It’s worth noting that a quinceañera processional can have a lot more participants walking down the aisle than the videographer may be accustomed to. Traditionally the quinceañera may select as many as 14 girls and 14 young men (chambelanes) as part of her “corte de honor” (court of honor), as well as a close friend to be her personal escort, each couple representing another year in the quinceañera’s life. (Fewer than 14 couples is also very common). The corte de honor as well as the padrinos and madrinas  may all be included in the processional at the start of the church ceremony, as well as their introduction into the reception hall. The challenge to the videographer is to be in a position where he cannot be blocked by reception guests standing up at their tables.

Image8
Hip Hop Group Dance

The waltz: The quinceañera will have spent weeks, if not months, rehearsing the waltz that she and her court will perform at the reception. The event is often professionally choreographed and is considered one of the most important focal points of the reception. Videotaping a waltz involving as many as 15 couples is a challenge as there are many decisions that the videographer will have to make ahead of time regarding positioning and following the action. (This is another place where more than one camera would be helpful). Variations on the waltz theme may include other types of dance ranging from swing to hip-hop, literally anything the quinceañera decides to do.

The father-daughter dance: Another highlight of the reception is the father-daughter dance which may occur as the first dance of the party, although that’s not a given. The dance is another symbol of the quinceañera’s transition to young adulthood by sharing the dance with the first man in her life.  It’s a very emotional part of the celebration that can reveal a lot about the relationship the quinceañera shares with her father. Some well framed close-ups would work well here. It’s in the eyes.

quinceanera reception
Father-Daughter Dance

The toasts: Toasting (“brindis“) is another centerpiece activity at receptions and is a time where the parents extol their daughter’s merits and accomplishments. The videographer should be alert to this event and well-positioned ahead of time, (by listening to the DJ’s announcements of upcoming events), having made advanced preparations for proper audio acquisition either by direct feed from the DJ or band’s sound system or by ‘dirty miking’ one of the speakers in the room (placing a wireless hand-held mic on a mic stand in front of one of the DJ’s speakers). Relying on ambient audio through the air is risky. People may not speak in a voice loud enough for the camera mic to pick up clearly, a very irritating problem for viewers of the finished video.

quinceanera reception
Changing Shoes

The shoes and candles: One tradition that I’ve not seen at any other type of event is the changing of the shoes in which one or both of the parents replaces the quince’s shoes with her first pair of high heels, again, symbolizing passage into adulthood. There may also be an elaborate candle lighting ceremony resembling those sometimes seen at bar and bat mitzvahs in the Jewish tradition in which friends and relatives may be called upon to light a candle in their honor. Appropriate strategies by the videographer for good, but unobtrusive positioning and clear audio should be in place as dedications to each honoree may be read aloud.  An experienced videographer has forseen and planned for this before guests come into the room.

Image19
The Quince at Mary’s Altar

Mary’s Altar: The quince’s prayer at Mary’s altar is one of the most sensitive moments of the mass, and one of the most challenging to record depending on the location of the altar relative to the camera position. There’s danger that the congregation may stand up and suddenly block this shot, or the altar may be around a corner out of sight of the camera. The videographer should anticipate what complications could arise and be prepared to quickly dismount the camera and move to a better location (if the church permits). A second camera comes in handy in this situation also.

The first (or last) doll: This is another symbolic ceremony in which the parents present the quince with the first doll she was given as a young child, a symbol of her past. In some traditions it may be the last doll given to her. There’s a popular song often used for this ceremony called “La última muñeca” (the last doll) that talks about her ‘last toy’. In either case, it’s a special father-daughter moment symbolic of her transition into adulthood. The exact orchestration of this tradition can vary from the doll simply sitting on a table, to promenading around the dance floor with the doll in hand. In the video below the quinceañera proudly displays her doll to her guests by walking around the dance floor with it.

Know the program: While many event co-ordinators are worth their weight in gold, I’ve found in my own recording of special events, the videographer should rely on his own sense of what’s going on around him. He should have a printed copy of the itinerary in his pocket to refer to, and should be alert to the DJ’s announcements of pending events for his cues to what’s coming up next in the program.

quinceanera reception
The First Doll

Expect the unexpected: During the course of the reception there will often be a meal, the cutting of an elaborate cake, perhaps a dessert or candy bar and lots of dancing to the DJ or band’s music, not much different than many other types of receptions. For the duration of the event, good videographic technique, lighting, audio and positioning still apply. The videographer must ramain alert, ready in advance for every event on the program, and always prepared for the unexpected. (Few events ever go exactly as planned).

Con mucho gusto le atendemos en español – video para quinceañeras y bodas hispanas en Los Ángeles – videógrafo profesional.

Enjoy these brief quinceañera video highlights from one of my recent events.

Video production services for Hispanic weddings, anniversaries, quinceañeras, bautizos (baptisms) and memorials by veteran Los Angeles  & Orange County bilingual videographer, Marc Gold, of 24KT Sound & Video, San Pedro, CA. More videos in our video gallery. Be our guest!

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Los Angeles Videographer Pays Back Favors In Big Way

videographer Marc Gold with camera
Marc Gold, 24KT Sound & Video

Sometimes saying thanks is just not enough.

As a small business owner, when someone goes the extra mile to help me with my video production company, as in giving me a high value referral that results in a booking, I see it as a golden opportunity to reciprocate and strengthen a relationship. In my case, as a professional videographer who values referrals, I’m in the perfect position to make them a video that they can use for their own marketing. The only criterion is working the same event together so I have a chance to record what they’re doing. With the popularity of videos on websites and in the social media, and the exposure they can create, a marketing video is something that can be used to generate income. It may be as simple as shooting and editing a little extra footage of their work on display at the event that they referred me to. Here are a few of the thank you videos I’ve made for people who have helped me.

Shooting a little extra footage of Redondo Beach caterers, Critics Choice, while setting up for a gala 75th birthday reception at the Norris Pavilion in Palos Verdes is is what I’m talking about.

In addition to appearing in this blog, it’s also seen in the wedding and special events video gallery on my website, on youtube.com, and vimeo.com, where it’s fully optimized for maximum exposure and happily ‘going social’.

My DJ friend, John “Jazzy” Jackson has sent me many video clients over the years. Here’s a great demo of  DJ Jazzy performing at Noah’s extraordinary bar mitzvah reception in Orange County, happily given to Jazzy for all his help and steadfast friendship.

Ron and Anouka of West Coast Catering in Torrance, CA. have sent me several beautiful weddings at both their Torrance Woman’s Club facility as well as their San Pedro Harbor Lodge. I made this “thank you” video for them which they use very successfully as a corporate marketing video. That beautiful wedding gazebo, by the way, is by my friend Demetra Cunningham of SBD Events.

My dear friend, Addie, at the Cheesecake Factory in Redondo Beach recently sent us this event, a celebration of life for a local family who lost a loved one, although this highlight doesn’t focus on that aspect of the event, but rather on the services of the CK Factory.

 

With our Southern California studio in the city of San Pedro, our video productions bring us frequently to the surrounding South Bay Cities for corporate and special event videography:

Carson, CA corporate video for The Letterhead Factory

Torrance, CA instructional video for the Phenomenex Corporation and a corporate identity video for Southbay LeTip networking association

Redondo Beach, CA theater production video for Encore Entertainers, “Shrek the Musical”, “Oliver”, and “Hairspray”

Palos Verdes, CA Wayfarers Chapel wedding and baptism videography

Palos Verdes, CA dance production video for Peninsula School of Performing Arts, ballet and dance recitals

Harbor City, Harbor Gateway, CA Chamber of Commerce corporate event, Spring Mixer

Marina del Rey, CA for Lisa’s 40th birthday bash on board the Fantasea II yacht

 

Watch these videos and more in our corporate video gallery and our wedding and special event video gallery

 

 

 

 

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24KT is based in the South Bay of Los Angeles where we’ve provided expert video production services since 1979. We service all So. California and beyond with videos for businesses, websites, social media, weddings, mitzvahs and other special events. We can assist you in English or Spanish.

Contact us at (310) 547 - 4702 or by email : marc@24ktsound.com. We gladly collaborate with out-of-town production companies and agencies.

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