Just completed my first commercial video production using the new jib, a Cobra Crane 6-footer, for the Letterhead Factory in Carson. Owner, Rick Rice, is a long time friend of mine from my LeTip networking club. Here’s his comment after watching the 35 second video:
“On the video, how absolutely cool!! I’ll put it on my Facebook page, plus on our website, and anywhere else I can think of, and make sure I mention your name in all. I like this style a lot, by the way, will put on my thinking cap and see if we can do a longer one this next year.” –
No one had to speak on-camera in the entire video and there is no voice-over, only a music track, yet the message is very clear – the behind-the-scenes story of great print products in the making. Rick’s new commercial will not only add visibility to his business, but credibility and increased sales.
The dynamic camera movement that can be achieved with this tool is breath-taking. Rick’s commercial was shot in an hour and edited in two. This after many hours of getting acquainted with my new crane working with it in my living room and gardens, learning to coordinate the panning and tilting of the camera. At Rick’s, it was a simple task filming the visuals I wanted for his video – I simply maneuvered through the print shop with the crane on a dolly, and with the cooperation of the employees, got the shots I needed. Back in the studio I edited just enough of the sweeping crane movements into the finished production, allowing the visuals tell the story, in this case, of a print shop that takes great care in creating a superior product with the right machines and a lot of quality control.
For your next commercial video production contact me directly at 310 547-4702, or by email: marc@24ktsound.com.
24KT Sound & Video, Los Angeles commercial video production services, South Bay, San Pedro