Website video production in Los Angeles needs the same level of strategic planning & techniques as any other broadcast video. You cannot expect better brand awareness, action and improved sales by simply throwing random stuff into your website video. The quality of the production should be consistent with the image you’ve created for your brand. Shoddy or home-made video can give the impression of a company not well invested in its own reputation. Keep it professional on all levels if you expect to be judged as professional in your market.
A professional video production company can create a corporate video that gains instant, if not viral popularity in the social media benefitting your company with wider reach in your market than you may have anticipated. However, while creating a viral video is an exhilarating concept, it should not be the primary goal for your corporate video. Your video should provide information of interest about your company for your target market with the intention of attracting more visitors to your website, keeping them there longer, encouraging them to become customers and raising your bottom line. Here are the top things to start with:
Set a Goal
Unlike wedding and special event videography, you need to set a goal that you expect your video to achieve. All the content of the video should be moving your website visitors in the direction of that goal. If you have multiple goals or target audiences for your website video, creative production companies in Los Angeles can create different versions of your video to promote each idea and goal independently.
Include Call to Action
You should decide what you want your viewers to do once they watch your video. The call to action could be something like signing up, sharing the video, buying a product, downloading a document or white paper, responding to a request or simply clicking on a link. Plan your call to action with sales in mind and convey it to your corporate video production company.
Be Creative, And Selective
Wedding and special event videography and corporate videography are two distinctly different types of video that require different skill sets and equipment. The former being family-oriented events that are distinctly emotional in nature, while video production for business is information oriented. Select a company with a documented history of producing videos for business and carefully browse their website video galleries to evaluate samples of recent work. Notice the variety of styles and level of creativity. There are many formats of corporate video available including traditional talking heads, animated ‘explainer’ videos and high energy videos that tout new products and services. Offer viewers some value, something unique and creative so they will truly enjoy the video and will derive great benefit.
Pay the Price for High Quality Production
Video production costs generally depend on how creative your concept is, the amount of editing, casting, direction and the talent used. It is best to pay a little bit more for a high quality production than to cut corners and skimp on quality. Keep in mind that your video represents your brand. A high quality video will prove to be a value as the years pass.
Plan Distribution
For optimum results of your website video, plan its distribution strategically using social media and other influential online locations. Also plan in advance to optimize the video for the search engines and SEO and comment handling.
You can use analytics and feedback to learn what is working best for you. Plan the video and have fun!
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